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1-20-2008 - Colin in
Nationwide series thanks to CitiFinancial
BALTIMORE,
Md - CitiFinancial today announced it will be the primary
sponsor on a variety of Roush Fenway Racing entries in all 35 NASCAR
Nationwide Series events in 2008. The sponsorship is part of Citi's
new multifaceted, strategic marketing partnership with Roush Fenway
Racing, one of NASCAR's premier racing teams. As part of the
relationship, CitiFinancial will tap into Roush Fenway's all-star
driver lineup to pilot the CitiFinancial Ford. In addition, Citi
will become a major associate sponsor on all Roush Fenway Racing
teams, including the NASCAR Sprint Cup Series entries of Greg Biffle,
Carl Edwards, Matt Kenseth, Jamie McMurray, and David Ragan.
"We are thrilled to expand and enhance our incredibly successful
presence in NASCAR," said Mary McDowell, President and CEO of
CitiFinancial North America. "Our customers and employees are huge
fans of this great sport, and we could not be happier teaming up
with Roush Fenway Racing and its tremendously talented roster of
drivers."
In the Nationwide Series, Biffle, Kenseth, McMurray, Erik Darnell,
Colin Braun, and 2007 series champion Carl Edwards will split
seat time in the CitiFinancial Ford Fusion - which will rotate among
the Roush Fenway Nos. 16, 17, and 60 Fords throughout the season. In
addition to displaying the CitiFinancial logo on the quarter-panels,
the Citi logo will adorn the hood.
"We are entering into a completely new type of sponsorship with
the team-wide Citi program," said owner Jack Roush. "The
relationship is one I expect to be equally beneficial to all parties
involved. I also look forward to on-track success with the
CitiFinancial Nationwide Series program. Most of our veteran drivers
as well as our talented rookies will get a chance to drive the
CitiFinancial Ford Fusion this season. We hope to take CitiFinancial
to victory lane many times this season."
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